TV & Print - SONY
Agency: Mccann London / Client: SONY Role: Creative & Art director

Be Moved was the Global launch campaign for Sony’s new Xperia Z smartphone. It was one of the most important product launches for Sony. The phone was a culmination of all Sony’s technological expertise and innovation brought together in a smartphone. Sony has always worked to bring you new experiences; watching momentous events in history, listening to music wherever you go, recording moments that changed the world, playing games that shaped your childhood, capturing colourful experiences around the globe. “Experience the best of Sony in a smartphone”.

Directed by Tarsem Singh
Music by David Bowie - Sound and Vision (Remixed by Sonjay Prabhakar)