Print OOH - Avios British Airways
Agency: 101 London / Client: Avios (British Airways) Role: Creative & Art director

Avios is the UK’s leading travel rewards currency from International Airlines Group (IAG). This campaign increased awareness and understanding of Avios as a travel rewards currency. With everyday purchases through Avios customers would collect points that ultimately get them flying.

‘Anything Can Fly’ taps into the universal human truth that we associate the feeling of flying with freedom and possibilities. The visual language for the print and digital elements, shot by Carl Kleiner, is carefully crafted to give a feeling of weightlessness conveying the uplifting feeling from the TV ad.

Everything was physically crafted and photographed upside down in-camera, no CGI or digital compositing.