Digital - Volkswagen - WAIT & WIN THE NEW POLO
Agency: Subsero / Client: Volkswagen / Role: Creative & Art director

With no more Polos in stock and more than a full month until the launch of the upcoming model we needed something to prevent people from buying other cars in the meantime. So we turned the waiting time into a lottery. The campaign has generated outstanding sales results and has been rewarded with shortlists and awards at Danish Digital Awards.