TV & Print - ARLA
Agency: Wieden+Kennedy London / Client: Arla / Role: Creative & Art director
Arla Foods’ main brand, Arla®, launched a campaign which aim was to unite the Arla brand across different markets and introduce a new brand platform of ‘Natural Goodness’ with the line: Let in the goodness.
The global re-launch campaign, created by Wieden+Kennedy London, formed the basis of local campaigns in several markets, led by Denmark, Sweden, Finland and the Netherlands. The campaign seeks to communicate the Let in the goodness message in an emotional way, encouraging the public to make the most of the day, whatever it may hold.
Directed by Mark Molloy
TV - ARLA
Agency: Wieden+Kennedy London / Client: Arla / Role: Creative & Art director
Arla introduced Skyr to the European market as a high-protein product rooted in Icelandic tradition. The campaign embraced a sense of Nordic toughness and restraint. Concept and art direction. I worked conceptually and visually across the campaign as Art Director.
Directed by Mark Molloy
